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CARNEROS PRESS
PO Box 2051
Sonoma, CA 95476
Tel: 707.935.0326
Fax: 707.996.6735
Email: gswalter@carnerosgroup.com
 

The Publishing Team

Our team of professionals each bring a diverse skill set to the book. Below are brief biographies on the "100 Women In Wine" publishing team

Gregory S. Walter

Gregory S. Walter has been creating compelling wine and food publications in and around West Coast wine country for nearly 25 years. But his journey in wine began in the late 1970s while he was at San Diego State University studying for a journalism degree.

Greg was working a part-time job as an assistant manager at a liquor store that just happened to have a great wine selection. The store’s manager encouraged him in 1981 to apply for a job as an editorial assistant at the then small San Diego-based wine newspaper called The Wine Spectator. Greg took that job and began a 14-year career with Wine Spectator magazine, rising through the editorial ranks to senior editor and ultimately serving seven years as the magazine’s president. While there, he helped launch many of the company’s successful ventures including Wine Spectator Press, the imprint for the magazine’s successful series of books.

Since leaving Wine Spectator in 1994 Greg has been a writer on wine and food as well as a consulting editor and publisher for a long list of publishers, both print and online. He also co-authored, edited and published “Chalone: A Journey On The Wine Frontier” (Carneros Press, May 2000), a book on the history of the Chalone Vineyard and the Chalone Wine Group. He also writes and publishes a newsletter on Western Pinot Noir called PinotReport.

Harvey Posert

With 40 years of experience in wine public relations, Harvey Posert has led PR programs for Wine Institute, Robert Mondavi Winery, Frescobaldi, Bronco Wine Company, American Vintners Association and worked with many wineries on brief consulting assignments.

Harvey began his career as a news reporter at the Memphis, Tenn., Commercial Appeal. Following military service, and while in law school at the University of Chicago he took a position that may have signaled a move away from the law as a profession: assistant to the Director of Public Relations at the American Bar Association. Following graduation, he moved into public relations full time as an account executive with public relations giant Edelman, Inc., in Chicago and with the exception of a brief stint with his own agency in the late 1950s and early 1960s, he remained with Edelman, Inc. in several capacities until 1975 -- the last 10 years as executive vice president and western manager, based in San Francisco.

Leaving Edelman, Inc. in 1975, Harvey joined Wine Institute, the trade association for California wineries, as public relations director. For the next five years, Harvey would be the public spokesperson for the trade organization at a time when the industry was booming. In 1980, he left Wine Institute to become public relations director of Robert Mondavi Winery in the Napa Valley. Harvey spent the next 16 years representing the most visible of California's wineries and winemakers. In 1996, Harvey founded HPPR -- Harvey Posert Public Relations as a strategic and creative public relations consultancy, working for clients worldwide.

Harvey has been a lecturer, a teacher, a freelance writer, an award-winning marketer and communicator, and has served as a director on the boards of Wine Institute, Alcohol In Moderation Journal, Academy of Wine Communications, Public Relations Society of America and the American Wine Alliance for Research and Education (AWARE). He has more recently become an author and publisher, releasing his first book "Spinning the Bottle: Case Histories, Tactics and Stories of Wine Public Relations (with Paul Franson)" in 2004.

Lisa A. Walter

Lisa A. Walter has a diverse professional background that spans more than fifteen years and includes public relations, promotional marketing and writing experience in the wine and hospitality industry, high-tech/Internet, trade and consumer publishing, professional sports and corporate and agency environments. As a “native” of California’s wine country and resident of the Sonoma Valley she brings an intimate and insightful perspective to wine communications.

She currently owns Adams Walter Communications, a Northern California-based agency, which focuses on developing and executing public relations, marketing and promotional programs. Recent clients and projects include Strata Vineyards, Nova Wine Company, Summerwood Winery & Inn, the Lincoln Theater and Bay Area arts and culture Organizations.

Prior to opening her own agency, Walter managed client programs for R. Eddy Communications, directed the 1998 Premiere Napa Valley Winter Trade Auction for the Napa Valley Vintners Association and was Director of Marketing and Public Relations for SmartWired, Inc., a wine information and media company that published Smart Wine Online, Smart Wine Magazine and Wine Business Monthly.

She began her wine industry career in the Hospitality Center of Inglenook Napa Valley in the early ‘80s. However, her wine public relations experience began as Director of Public Relations for a small Napa Valley winery where she built the winery hospitality and marketing programs and pioneered the winery’s online development as early as 1994.

Walter majored in Communication Studies, and graduated with an emphasis on Public Relations and Advertising. Her professional memberships and affiliations have included the Public Relations Society of America, COPIA (American Center for Wine, Food & the Arts) 100 Cru Marketing Committee, Academy of Wine Communications, Sonoma Valley Vintners & Growers Alliance Marketing Committee and Community Outreach Committee, Sonoma Valley Olive Festival Public Relations Committee, Wine BRATS Committee Chair, Women for WineSense, Wine Hospitality Organization and Silverado Trail Wineries Association Board Member. Her written work has been published in publications such as Appellation Magazine (Wine Country Living), Wine Business Monthly, Sonoma Valley Magazine, The Sonoma Valley Business News, Wine Country Spotlight and The Napa Valley Register. In 2003 she was one of a select group of wine public relations professionals invited to write a chapter for the book “Spinning the Bottle: Case Histories, Tactics and Stories of Wine Public Relations.” Lisa Walter is a Founding Affiliate of The PR Collective.